We got published!

We recently got picked by PIE International to be published in their book about branding, design and social media with our sustainable brand KeepCup.

Tokyo based publisher Pie International selected our work for KeepCup and Less Plastic to appear in their book Branding in the Age of the Web and Social Media.

Pie International selected the best examples of product branding in the Japanese market, selecting our work on KeepCup in Japan as one of the best examples of sustainable messaging and fun branding.

We helped launch KeepCup via Less Plastic in Japan in 2020 to reduce single use cafe cup waste. We provided our end to end services in order to launch the brand. We delivered the following

  • Product food contact certification for Japan
  • Digital strategy
  • PR and Marketing strategy
  • Advertising strategy
  • Branding for the Japanese market
  • Build retail channels by connecting with retailers and cafes in Japan
  • Physical pop-ups
  • Listing on Amazon and FBA
  • Warehousing and fulfilment

Since launch, we've formed retail partnerships with countless cafes based in Japan such as Brooklyn Roasting, Coffee Supreme, Mia Mia to spread sustainable coffee culture and products.

We've also supplied KeepCup to some of the largest companies based in Japan, including Tinder Japan, SAP, Audi and Gum Gum.

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